Houseplant, the cannabis lifestyle brand co-founded by Seth Rogen, Evan Goldberg, and Michael Mohr, has made its first leap into the beverage space with THC-infused sparkling waters. And yes, while the relatively light 3mg THC dose is interesting, it’s the packaging design that’s also setting this brand apart.
The packaging, designed by Major Studio leans into a modern minimalist aesthetic, a signature feature of Houseplant, with bold typography that feels playful yet clean. Each flavor—Pineapple, Citrus, Black Cherry, and Blackberry—is represented by a distinct color, creating a color palette that perfectly nails the popularity of bold tones teetering on the edge of maximalist and muted.
