Few brands are as irreverent and provocative as they claim to be. Old Spice and Oatly, for example, have moved beyond traditional corporate voice, but they stop short of truly pushing it.  

David, however, is one of the rare exceptions.

Launched in September 2024 by Peter Rahal, the founder of RXBar, David entered the market with a single product: the Gold Bar, packing up 28 grams of protein and an unapologetically bold attitude.