Cities can be a jungle, but the design for Urbanbeer showcases how bustling metropolitan areas can be with a uniformed geometric design. Each clean shape represents a building in a city, yet despite the various shapes, they all create a hypnotic cityspace.

The logo for the beer company features bold, white letters encapsulated in uniform black boxes, bringing a decidedly modern feel to the design. Each color scheme represents a various brew, making this the only beer I want to be drinking on a rooftop this fall.

When we started working on the branding and packaging for Urbanbeer, the project was still an idea and the partners had not started producing their beers. They were clear about what they wanted the naming to be and the reason why they had chosen it, and that was that they wanted to get away from the idea of craft beers (closer to rural environments in its beginnings) because the market was beginning to become saturated with these type of products and approach to a signature beer (possibly more linked to the urban environment), which was, despite possible similarities, more refined.