Hula Estudio designed the packaging for Sargs IPA, a fruity craft beer. The design of the label is the result of a beautifully handcrafted botanical illustration created by incorporating paper cutouts.

“’Sargs IPA’ is a craft beer, Indian Pale Ale style, made with love and taking care of every detail. The result is a fruity beer, with strong hops aromas which is very easy to drink and enjoy.

This amount of aromas led us to think about a beer jungle, an idyllic place to lose yourself if you are a beer lover.”