While the packaged dirt industry has flown under the radar, Rosy Soil is shaking things up. The potting mix’s packaging, designed by Major Studio, captures a garden party aesthetic instead of the industrial, flat aesthetic that the industry typically pushes. The bright color pairings emulate nature’s hues, and the playful typography style adds a much-needed sprinkle of joy.
Rosy Soil came to us with a clear mission: to create a better for plants and better for planet potting soil that is free of peat and synthetics. We partnered with the brand team to develop a brand strategy that simplifies a complicated array of messages, a brand name that denotes a positive outlook, and a visual identity and packaging system that brings the positioning to life.
