Stanislav Kalahari’s packaging design for “ROOTS,” a Ukrainian-crafted wine brand, brings a memorable identity to life. Founded in 2012, the vineyard and factory have undergone significant investment, prompting a reimagining of the brand’s appearance. A creative approach was taken to convey the distinctiveness of each year’s wine and its evolving taste. The design captures the essence of each vintage by representing the taste through hand-drawn illustrations created with closed eyes, resulting in a range of packaging that beautifully embodies the craft and character of these exceptional wines through the taste sensory. The design promises a delightful visual journey through the evolving flavors of each year’s offering.