Inspired by the 100-year-old Spanish custom, ‘Rojito’ introduces the beloved ‘Tinto de Verano’ to the American market. Originating in Córdoba, Spain, this spritzer crafted from red wine and a splash of lemon embodies the essence of quality, freshness, and authenticity in every sip. A symbol of Spanish relaxation and camaraderie, ‘Rojito’ has become a household name, evoking the cool and refreshing sensation of enjoying moments with friends under the warm Spanish sun. The packaging design artfully captures this vibrant tradition, inviting enthusiasts to experience the essence of ‘Rojito’ and savor its delightful flavors.

‘Rojito’ (reddish) was born from the idea of taking a 100-year-old Spanish custom to the United States. ‘Tinto de verano’ was created in Córdoba, in the south of Spain. The drink was a spritzer made of red wine with a splash of lemon. Quality, freshness, and authenticity go hand in hand in just one sip.