One & Other’s design for Fringe Société commemorates the quality of the wine with a thoughtful splash of quirk. The wine’s packaging system features brightly colored labels with the most peculiar yet adorable illustrations. And while the illustrations create an animated attitude, the stark simplicity of the rest of the design elevates the design and takes the packaging to a more highbrow space.
Fringe Société celebrates the method and madness of a coterie of likeminded French vignerons: Quality wines of soul and substance handled with care and a splash of quirk. Sourced from established vineyards in regional France, Fringe Société offers a fresh take on both classic and emerging varieties.
