After more than two decades of absence, the Milca brand has returned to Nicaragua and expanded through Central America. Using retro-style branding, it was designed to capture the hearts of both centennials and millennials.
RELAUNCHING MILCA, A SODA POP ICON
After more than two decades of absence in its origin market, Milca decided to return to Nicaragua and expand through Central America. In partnership with Pupila, we developed a relaunch and positioning campaign that captured the hearts of centennials and millennials through nostalgia marketing insights and popping modern retro visuals.
