Designed by Kevin Price of Doe Anderson Ad Agency:
“The traditional rye whiskey category takes on a modern look and feel with the introduction of (r?)1,” said Mara Melamed, Brand Manager, (r?)1. “(r?)1 is
a cutting-edge spirit for today’s top tastemakers and cocktail drinkers
who are looking to expand their ultra-premium spirits repertoire. (r?)1 brings
cocktails to life by celebrating smooth rye flavor notes, and its
stylish packaging and simple name showcase a fresh take on a classic
spirit.”
(r?)1 is packaged in a distinctive glass bottle with a
single label that reinforces the brand’s straightforward feel and
modern style. Priced at approximately $46-48 per 750ml bottle (varies
by market,) (r?)1 is an exquisite spirit suitable for the most sophisticated lifestyle. Future variants, including (r?)2 and (r?)3, are planned to create a complete product line. For more information, visit www.ri1whiskey.com.
