Our fifth Q&A is with Jonathan Sands, Chairman of brand design consultancy Elmwood, the world’s most effective brand design consultancy, renowned for winning more DBA (Design Effectiveness Awards) than any other consultancy in the history of the program.

Elmwood and Jonathan Sands’ work have taken him all around the world working for such global companies as Walmart, Kimberly Clark, Unilever, Ann Summers, The Football Association and Cable & Wireless Communications, to name a few.

Jonathan Sands will be speaking at The Dieline Summit, our conference this Fall in Paris (Nov 16-17). We asked Jonathan a series of questions based around the theme the Dieline Summit, specifically: