As celebrity story arcs go, hip-hop artist Snoop Dogg has had quite the journey. From a criminal past, Snopp Dogg has evolved and transformed several times, even having a stint as Snoop Lion and releasing reggae tunes.

Along the way, Calvin Broadus, Snoop’s given name, has maintained his fun, life-of-the-party, weed enthusiast bar-spitter persona. His congeniality and charisma have served him well, and his latest venture is helming the same label that launched his career, Death Row Records.