Poltergeist Gin Breaks Free Of The Antiquated Apothecary Aesthetic

Published

Unveiling the secret gem of the spirits world, Poltergeist Gin emerges as a Double Platinum winner in the shadows of the renowned San Francisco World Spirits Competition. Breaking free from the old-fashioned pharmaceutical aesthetic that plagues its counterparts, Parallax Design’s bold strategy rejuvenated the brand, crafting a design language that exudes modernity. With a proprietary bottle that proudly towers on the shelf, a mystical Ouija board embossed on the shoulder, and a wooden stopper that doubles as a planchette, Poltergeist Gin epitomizes the supernatural, shedding its past for a reincarnation that demands attention in its new life.

Editorial photograph

Poltergeist Gin is the most awarded gin you’ve never heard of. In fact, it’s the only Australian Gin to ever win Double Platinum two years in a row at the prestigious San Francisco World Spirits Competition. But Poltergeist looked like so many other gins in market, using the design language of the 19th-century apothecary. And its packaging did not reflect the quality of the gin in the bottle.

Keep reading