Foot fungus products have long been treated like something to be ashamed of, plastering boxes with clinical red warnings and uncomfortably realistic close-up photography that makes everyone around you in the aisle acutely aware of what you are buying.
FungiCure’s redesign, courtesy of Soulsight, just breathed a long-overdue breath of fresh air into the whole category.
The original design leaned into the old playbook, with yellow callout banners, aggressive typography hierarchy, and a photorealistic toe image that did the product no favors in terms of shelf approachability, while the after transforms all of that foot-driven anxiety into something that feels a bit more soothing. One of the smartest decisions in the entire redesign is the choice to render the toe illustration in a cleaner, slightly stylized, and graphic way rather than photorealistic photography, making the product reference its use case without making anyone wince.
