• Happycentro has created a vibrant packaging system for I am Italiano that honors Italian culture with an ironic twist
• The range of 12 unique designs depicts Italian clichés, stereotypes, and icons to appeal to both Italians and tourists

A new line of chocolate bars from the Italian chocolatier Sabadì has just announced itself as “The most Italian chocolate”—and its packaging immediately supports such a declarative (and tongue-in-cheek) claim. I Am Italiano is their newest chocolate bar collection, which simultaneously celebrates Italian culture and light-heartedly plays on Italian stereotypes. The flamboyant packaging design is courtesy of the Italian agency Happycentro, which created a system of 12 distinct packs.