Personalized packaging has created a buzz for quite a few years, and while it might have seemed like a fad, there are signs this is changing. In the last year, weâve seen many companies and brands start to explore the value of personalized marketing and in-market niches where this is a relatively new idea.
Whether this is the minimalist, personalized design of Prose, a luxury haircare line, or the industrial-scale offer of HPâs SmartStream D4D, some analysts have speculated that the future of packaging is personalization. Looking from the perspective of your own brand, you might be more skeptical. Maybe investing money in this might be a waste. Well, not in todayâs market. Here’s why.
