Prose's Minimal Design Emphasizes Luxury And Personalization
by Andrew Gibbs on 02/21/2020 | 2 Minute Read
Prose is a luxury hair care line that creates custom products to suit individual needs. Red Antler was tasked with creating an identity that conveys precision, luxury, and personalization. Prose's minimal design and secondary typography anchors Prose as a premium beauty care brand, the "r" in Prose is a playfully reminiscent of a wavy side-part"
After spending years at L’Oreal, Paul Michaux and Arnaud Plas set out to transform the hair care market with an unprecedented level of customization, through a made-to-order model based on hundreds of personal inputs. The problem was most brands were passing off attributes like blonde, treated, and curly as custom. Prose needed a brand that could effortlessly stand apart from the category and provoke curiosity and desire for its truly personalized offering. We crafted a brand that exudes beauty, but is anchored in precision. From gorgeous photography that elevates each botanical ingredient to custom product labels that celebrate and explain the inputs for every person’s bottle down to geography and eating or exercise habits, we were able to weave an irresistible story around customized hair care."
“Prose is one of the biggest and most successful entrants in what has fast become one of the hottest spaces in the beauty industry: customizable hair care.”
The New York Times
- Agency: Red Antler