Pearlfisher recently released its packaging redesign for Pasturebird. Because the poultry brand is focused on revamping agriculture through modern farming methods, the new packaging needed to reflect the regenerative roots. Through refreshingly organic illustrations, Pearlfisher created an instantly recognizable system that puts freshness at the core of the design. Plus, the illustrated grass not only grounds the design, but it highlights the brand’s promise to raise birds on fresh grass.

Pasturebird, a company on a mission to revolutionize agriculture by applying modern technology to ancient farming methods and make pasture raised poultry more accessible for everyone, is today unveiling bold new packaging and celebrating its launch into retail at 2022 Natural Products Expo East. Exhibiting at the show for the first time and a NEXTY Award finalist, attendees are invited to stop by booth #1743 to learn more about the brand.