Parisi Coffee debuted its innovative designs for all of its in-store coffee packaging in late 2011. The colorful new packaging – which uses vibrant colors on a white background – was created to characterize the company’s new brand and logo as well as Parisi’s commitment to support local arts programs. The designs feature three of Kansas City’s arts community organizations on the back of each bag of coffee.

“We are proud to demonstrate our longtime partnership with the arts and by showcasing arts organizations on our packaging we are doing something that is distinctive and exemplifies not only our brand but helps build the brands of our arts partners in the community,” said Scott Presnell, director of marketing for Parisi Coffee. The new packaging for Parisi Coffee showcases The Kansas City Ballet, Quixotic Fusion (a Cirque du Soliel style performance company) and The Kansas City Symphony. The three organizations are represented individually on the back of packages with photos and descriptions of the organization’s mission. The package features are used to help spread awareness for the organizations, build brand identity and develop synergy between Parisi Coffee and the company’s longtime community arts partners.