Forget “employee of the month” or high school superlatives—this is The Dieline’s Packaging of the Month. This monthly feature offers an in-depth, behind-the-scenes look at one of the most popular designs that’s appeared on the site. It gives you the opportunity to learn more about the designer or agency behind the product, why they designed it the way they did, and why we here at The Dieline love it. For October 2016, we spoke with & Smith and We All Need Words about their design for Elderbrook Drinks.
Who: Elderbrook Drinks began began when founders David Folkman and Craig Jones quit their jobs to become entrepreneurs. The drink’s precise identity comes from the focus of the two agencies that teamed up to redesign it. & Smith specializes in branding and design for hotels, food, and drink, while We All Need Words focuses on copywriting and developing a brand voice. With combined experience working for brands like Bacardi, Google, Lux Resorts & Hotels, and Wolfgang Puck, just to name a few, they were a dream team to develop the refreshing and cheeky Elderbrook Drinks.
What: Delicious, flavorful beverages that are definitely not your average soft drink.
