Two Times Elliot designed the packaging for Wellness 2.0, a science-based, results-oriented, and ongoing approach to wellness. The brand’s debut product offers a multi-sensorial conditioning ritual, incorporating scent, sound, and breathwork to induce tranquility or energy. The brand’s graphic language combines technology and nature, using code-like visuals and hyper-saturated images to represent the transformative power of their wellness practices. The result is an eye-catching, simple packaging system that will surely capture the attention of consumers wishing for something new in the wellness space.
Wellness 1.0, as described by Others, was a blend of pseudo-sciences and therapeutic treatments, offering a polarized set of solutions from Himalayan salt lamps to anti-depressants. In contrast, Wellness 2.0 was promised to be based on science, results-oriented, non-addictive, and enduring.
