Oak Roaster’s packaging and identity are built around the idea that old oak trees create a sense of togetherness and peaceful enthusiasm. The packaging system, designed by Made Shop, is quaint, highlighting a homely yet chic typeface that, when paired with the poppy-red hue, creates an aesthetic relatable to rugged outdoors people and gentle hipsters alike.
Oak Roasters is specialty coffee roasting outfit hailing from the Black Hills of South Dakota. One of few specialty roasters in the region, their high level of craft is matched only by their easy-going, up-for-anything spirit. Much like the old oaks in many communities, we created a visual identity that promotes togetherness with a strong and quiet confidence.
