No7 Celebrates The ‘Return Of Smiles’ With New Campaign And Limited-Edition Lipstick Line

Published

March 16, 2022

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Free The Birds designed an unquestionably upbeat packaging system for No7’s range of lipsticks. The packaging beautifully includes a subtle smile icon within the “o” of the No7 logo, which cleverly reflects the lipstick’s functionality. Additionally, the white, pink, and red color palette is naturally eye-catching, creating a naturally cheerful aesthetic.

Editorial photograph

The No7 Beauty Company is launching a new campaign and limited-edition lipstick line created in partnership with branding experts, Free The Birds ahead of International Day of Happiness. The ‘Unstoppable Lip’ campaign celebrates the return of smiles in alignment with the end of mandatory face covering guidance in the UK.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover