Danish juice company Frankly encourages self-care through its rebranding efforts, offering cold-pressed, organic juices that support well-being. With the support of Scandinavian-based agency Everland, Frankly has positioned itself as a leader in the market, stressing the importance of mental strength and physical wellness.
The new brand strategy, visual identity, and packaging design mirror their dedication to transparency and genuine health promotion. The use of thoughtful white space, and an approachable san-serif typeface create a lighthearted approach to the juice space.
Founded in 2014, Frankly has gained recognition for its high-quality products. In 2022, Ann Forup Helmich and Rasmus Helmich became the majority owners, enabling the company to share its story effectively and contribute to a society focused on mental health.
