New work for Grey Goose Vodka from Pentagram:
“A Pentagram team led by John Rushworth and Daniel Weil has designed three packaging projects for the premium Vodka brand, Grey Goose. The introduction of the packaging is one of a number of ongoing initiatives undertaken by Grey Goose’s parent company, Bacardi,
to refocus the brand for its international luxury markets and build on
an already impressive rise to success in the United States.
