Before Neenah Packaging could unveil its new Luxury Box Wrap papers with designers and brand managers, it first needed a way to present the immense collection, and highlight the extensive customization that is the cornerstone of this portfolio.
Washington DC-based Design Army, the creators of some of Neenah Packaging’s most popular promotions including the Character and ON promotions, took on the task of summarizing and organizing the elevated line of packaging papers for national and multi-national retail, beauty, alcohol, electronics and entertainment media brands into a specification tool. The goal was to create a book with a visual system that would help designers not only see the breadth of this offering, but also inspire them to create their own designs.
Creative Director Pum Lefebure’s design approach was to lay the book out as simply as possible. She developed four descriptive umbrellas to categorize the papers: Metallics, Soft Touch, Luxe Leather, and Fine Leather & Linen. These categories make up the four separate waterfalls that appear in the book. “Our job was to look at the whole collection, break it down into color palettes, and create an organizational structure that would appeal to designers. Then, we had the task to assemble it all into a single, comprehensive, and easy to understand, book. As designers, we are always thinking about time, working against time, and running out of time, so we look for tools that are quick make the process easy,” said Lefebure.
