Mountain Dew Cans Are Here To Glow

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Have you ever been sipping on an ice cold Mountain Dew after a hard day, only to put it down in the dark and not be able to find it? Never again, my friends. Pepsico, the parent company of Mountain Dew, and Crown have made sure of that by crafting a glow-in-the-dark can that turns into a neon, highlighter green when the lights go out.

The can was created to help boost summer sales in the United Arab Emirates, Oman, Lebanon, Qatar and Jordan.

According to InBev, “the inks were applied to beverage cans manufactured at Crown’s facilities in the United Arab Emirates and Jordan. Crown also worked closely with PepsiCo and ink supplier INX to secure the necessary regulatory approvals for the cans.”