Milgrad Milk Is The Cat’s Meow

Milk products hold more than 22% of russian FMCG market but dairy branding has stuck in recent years. Competition is high and it’s hard to stand out on the shelf. Brand Milgrad by Bryansk Dairy Factory is known as the first trade mark which brings happiness. Marketing team came up with the idea how the product can pierce the consumer’s heart. We decided to create something really cute and kind.