Alphabet designed this beautiful minimalistic packaging for skincare brand Metrin.
“Originating in 1932, METRIN® is a trusted range of skincare products that have been formulated to cleanse, nourish and protect the skin for over 80 years. METRIN® uses the finest herbal and botanical extracts and stimulates a natural response from deep within your skin to produce the healthy, translucent complexion. We were asked to implement a brand refresh that modernised the brand, making it fit seamlessly into lives of today’s generation without losing it’s much-trusted heritage.”
“We kept the original METRIN® colour scheme of white, black and gold but applied it in a more subtle way, using key line strokes and a modern sans-serif headline font. We added a secondary texture palette that focused on raw materials; Marble, Plywood, and Dark Concrete, linking the natural ingredients with earthy, raw tones.
