New work from Baruch Naeh Creative Branding for Mega, a big supermarket chain in Israel:
“When MEGA launched its private label, the objective was, first, to create a label that will deliver lower price without ‘damaging’ the overall shopping experience. Second, to develop a design which will support the overall message of healthy nutrition (each pack offers a tip for healthy nutrition) and future expending to Eco-packaging and organic products.
