There’s minimalism, and then there’s elevated minimalism.
When a box is fully color-drenched and embossed, it’s absolutely the latter. 66matcha’s accessory packaging by Amertume Studio treats matcha as a design object, and one that glorifies the ritual of preparation.
The box is drenched in deep forest green, referencing shade-grown tea fields, while blind embossed illustrations depict the tools. The typography is elegant and peeled back, and this system prioritizes tactility, ritual, and graphic discipline over trend-driven minimalism.
