CBD drink brand Little Rick worked with NOW design agency to reimagine the branding and packaging system. The goal was to reflect the natural full-spectrum CBD oil infused in the beverages in a way that also represented surf culture imagery. The logo and typography system is reflective of Keith Haring’s art. Additionally, the brightly colored cans are emotive of a lightheartedness that fits entirely with the brand’s ethos.
Little Rick, the London-based direct-to-consumer CBD drinks brand, has unveiled a new brand identity and relaunch campaign. The work was developed in partnership with creative agency NOW. Little Rick’s founders came to NOW to help redefine and reinvent its brand, and to create a more premium, adult identity more befitting of its highly-rated product range, which contains more CBD than any of its competitors and is made with a natural full-spectrum CBD oil rather than a lab-made CBD powder which many other brands use.
