Lineage Coffee Roasting Packaging Blends Lunch Box Aesthetics With Five-Star Restaurant Branding

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Poolboy Studio worked with Orlando-based Lineage Roasting to design a new coffee bag. The designers fused an approachable aesthetic with a luxurious one, creating an unconventional coffee bag shape with clean aesthetics. It’s simple, modern, and sleep, especially with the oversized logo and playfully colorful descriptive sticker.

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As one of Orlando’s most beloved coffee shops, Lineage Roasting was long overdue for a new coffee bag design. They tasked Poolboy with creating a new packaging system for their retail coffee bags, something that reflected their values and that people would get excited about.