Limited Edition 7Up In All Its Tropical Glory

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PepsiCo Design’s Latin American team recently picked four places in Venezuela to create a limited edition collection around. The result is a tropical, beachy, entirely enchanting design system. The team clearly had fun creating this collection, implementing playful illustrations, bright colors, and all the ideal tropical phenomena.

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Our design team in Latin America picked four paradisiacal places in Venezuela, each perfect for a party in the citrusy sun. Check out the flora, the fauna and the fabulous vibes of this limited edition collection, one of the last before 7UP moves to its new visual identity.