Lecap Departs From Convention With Less Alcohol and Colorful Packaging By Otherway

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Although non-alcoholic wines exist, the founders of Lecap didn’t think they felt like “real wine.”

Good times and meals with family and friends are better with wine, but the effects, like hangovers, became increasingly unpleasant the following day. Not finding a wine that provided a similar experience with less alcohol, Lecap set out to make one. Their initial rosé contains 5% Alcohol By Volume (ABV) instead of the typical 12 percent.

Instead of tapping into the no-alcohol and sober curious trends, Lecap places itself squarely in the middle of no-ABV and traditional wines. At 5% ABV, Lecap’s rosé is about as strong as popular beers like Budweiser, Heineken, and Coors.