LaPiel is The Cooperativa de Viver’s wine family, and the line focuses on single-variety wines. Because the wines are created with such transparency and respect, design agency Idearideas chose to package the line of wines simply and minimally to let the wine itself do most of the visual talking. The wine labels are white and not complex, although the holographic detailing adds all you need in the extra elements department. While simple, these labels are quite effective and let the deep and rich colors of the wine shine through, which, after all, is the essential part of the product.

The Cooperativa de Viver is a renowned organization based in Alto Palancia (Castellón, Spain) committed to develop rural and agricultural areas, from the viewpoint of an integral agro-food cooperative. The organization advocates for the improvement of the quality of life of its members and the development of their territory through efficient and innovative management and by generating new opportunities.