There’s certainly no shortage of beer in the world, which is a blessing and a curse. It’s great because, well, beer, but it’s bad because it makes it difficult to navigate through the saturated market. Taxi Studio worked with Sinebrychoff Brewery to give their beer Koff a powerful new look.
“Following our rebrand of Sinebrychoff’s Kurko and Golden Cap, we’ve spent 2015 working with the Finnish brewery to refresh their flagship beer, Koff. Our brief was to clean up Koff’s brand architecture, clearly differentiating taste and benefits across core lines. Then, to refresh the core brand identity and pack designs to make them a cool, credible choice for sociable city-dwellers.”
“Founded in 1819, Helsinki’s Sinebrychoff is the largest brewery in Northern Europe. First brewed two centuries ago, Koff was the first beer to be delivered by horse; the first distributed to grocery stores and the first to have draughts installed in Finnish bars. Widely recognised as Finland’s ‘first’ beer, the brand has become a victim of its own success in recent years.”
