Design Dairy’s approach to Kokako Organic Coffee Roasters’ Single Origin Packaging updated the brand’s visual identity while addressing the practical challenges of shelf presence and transit functionality. The incorporation of a unique local bird illustration for each variant, presented in a punchy, block style, not only added a playful touch but also allowed each coffee to stand out. The final result is a blend of strength and whimsy, providing a bold solution that enables each variant to take flight while upholding Kokako’s commitment to sustainability and maintaining brand continuity.
Kokako Organic Coffee Roasters approached us to come up with a packaging concept for their Single Origin range that could be used going forward as a universal pack that would serve to house any current and future short-run coffees. The challenge involved maintaining brand awareness, functionality of the pack on the shelf and in transit, as well as allowing each variant to display its own unique difference.
