B&B studio has created the name, visual identity and packaging for Kit & Kin, a new family brand featuring nappies (diapers) that combine premium performance with bio-degradability, alongside a range of certified natural skincare for mothers and babies.
“Co-founded by Emma Bunton and experienced baby entrepreneur Chris Money, Kit & Kin seeks to deliver affordable and effective eco-friendly products, taking away the stress new parents feel when trying to choose the best products for their children. Dermatologically tested and approved, each nappy uses more sustainable materials than other standard household brands, and contains significantly fewer chemicals for a drier and healthier start to life.”
“B&B’s strategy was to create a stylish, contemporary and gender-neutral brand that would appeal to modern parents, while signalling natural eco-friendly performance through simple, intuitive design. The brand name is a play on words inspired by the idiom ‘kith and kin,’ meaning ‘your family’, while the tone of voice is approachable, knowledgeable and slightly humorous, communicating brand values in a clear and friendly way that helps new parents navigate the baby care category with confidence.”
