Kim Kardashian may have recently walked back her “Get your f-ing ass up and work” advice directed at women in business, but it would seem that she lives by her words. In addition to being sued for shilling a crypto scam, Kardashian has also been busy taking her role as a Beyond Meat “chief taste consultant” seriously, including dispelling rumors that she was not tasting food made with the alt-meat. All while working on a new line of skincare products called “SKKN By Kim,” in partnership with beauty company Coty.

SKKN By Kim features nine core products designed for all skin types, tones, textures, and ages. Creative and artistic direction, branding, and packaging design come from the studio Perron-Roettinger, with photography by Mario Sorrenti.