When you hear “boxed wine,” maybe the first thing that comes to mind is an excessively sweaty, max-capacity college frat party where “slapping the bag” was the norm. But now, boxed wine and its undeserved college and “Franzia mom” associations are getting a well-deserved makeover.

Juliet is a boxed wine brand founded by Allison Luvera and Lauren De Niro Pipher with a mission to develop eco-friendly wines of unwavering quality and design. With thoughtful sustainability at the center of the brand, Juliet aligns itself with a conscious lifestyle. Juliet and its Eco-Magnum are recyclable, keep fresh for up to six weeks after opening, and contain low-intervention and high-quality wine from certified sustainable Central Coast California vineyards.