Juicy Lucy’s Packaging System Leans Into Juxtaposition

Published

February 1, 2023

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Inspired by the marvelously juicy liquid within, Juicy Lucy’s packaging system features a seductively curvaceous type treatment paired with a vibrant color palette. Highly distinctive, the black, charcoal-infused mushroom juice and the pops of pink create an engrossing juxtaposition. Designed by SOMEKIND studio, this juice’s packaging system is full of wit.

Editorial photograph

Juicy Lucy is crazy about mushrooms. That’s why they created the first adaptogen-infused juice in Europe. The juice gets its distinctively black color from the activated charcoal, which flushes all the toxins away. Juicy Lucy swears by real and clean plant-based nutrition, so the juices have no artificial flavors, no refined sugar, and no preservatives.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover