Jude’s Refreshed Packaging Celebrates Clarity and Strength From the Inside

Published

  • Jude by designer Derek&Eric is modern wellness brand featuring a frosted translucent bottle, minimalist sans serif typography, and the confident “Strength From The Inside” message.
  • Jude pairs warm oranges, whites, and cool blues with a holographic accent to create a fresh, elevated supplement aesthetic.

Sometimes good design comes from pure simplicity. 

With Jude, Derek&Eric embraced a stripped-back, modern approach that feels confident in the wellness space. The frosted bottle stands out, its soft translucent surface allowing the warm-toned capsules to subtly show through. The vertical typography reading “Strength From The Inside” is deliberate, with generous spacing and a minimalist sans serif style that feels self-assured.