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Jigger’s ‘Heart of the Party’ Embraces Light and Joy
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Jigger’s packaging, designed by Unbound, leans into cocktail culture with a graphic system that feels closer to menu design than cliché liquor shelf packaging designs.
Serif-led typography is a reference to classic bar signage, while the metallic seals and saturated color blocking draw inspiration from Art Deco and midcentury-era spirits ads. Compared to minimalist competitors, Jigger embraces ornament and clarity, signaling indulgence and play without drifting into novelty.
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