While most Valentine’s Day-themed packaging comes adorned with the usual tropes of hearts, cupid, flowers, and the colors red and pink, Polar Selzters gets that love is complicated sometimes. And that can mean different things for different people.

The New England bubly water provider has released a series of holiday-themed packaging that fall into two categories, love or hate. The black labels have copy such as “Not single. Just quarantining,” and “I keep my feelings bottled up.”