As a phonetic nod to Latina’s shared “herencia ” or heritage, erenzia is a vegan and cruelty-free beauty line. The packaging is vibrant, joyful, and features graphic illustrations of women on the front of each product. The bright pinks and reds highlight the diversity and creativity that drive the brand, and downright reject the blanding aesthetic that has overwhelmed the beauty industry lately.
For far too long, Latinas have been ignored by traditional beauty brands or treated as an afterthought. erenzia, a phonetic nod to Latinas’ shared “herencia ” or heritage, is here to say no more. erenzia beauty is rooted in celebrating Latina culture through their comprehensive suite of premium, vegan, cruelty free beauty products. Launching this Hispanic Heritage Month, the inaugural collection features a lineup of shampoo, conditioner, leave-in treatments, and fragrances, and is available for purchase on erenziabeauty.com and through the brand’s “Amiga” enhanced affiliate partners.
