Talent is only a prerequisite. If we don’t look at your portfolio we’re not going to even consider you. So your talent is proven before you come into the interview. Insane talent is rare, but you know, just talent is not rare and it doesn’t make you that special.
– Jen Bilik, Owner and Founder of Knock Knock
A beautiful Thursday morning in Venice, California – I met up with the rest of the Dieline team at the headquarters of Knock Knock, a publisher of witty gifts, stationery, and design-driven books. They are sold in 6,000 stores across the United States, including such retailers as Barnes & Noble and Urban Outfitters, and also have extensive international distribution. We were first greeted by Knock Knock’s publicist, Arnold Chavez, who gave us a grand tour of the office, before meeting up with Jen Bilik, owner and founder, and Craig Hetzer, publisher, for our interview.
