Thitipol Chaimattayompol designed the packaging for INNÉ, a strikingly feminine fragrance concept. The end result is a minimalistic design that exudes elegance, while remaining relevant and contemporary at the same time.

“INNÉ is a feminine fragrance that represents the image of modern women who are not only beautiful but also strong and confident.

The brand contains a simple design and plays with the sensation of touch. The bottle design was inspired by complex forms of contemporary architecture that have intricate patterns. I incorporated the textures on package’s surface by utilizing the debossing technique with white lines in all branding design to let people touch and feel the texture.”