Ihana’s Abstract Patterns And Subtle Nods To F1 Racing

Published

Byerlee Design’s packaging for ‘Ihana’ captures the essence of the collaboration between Valtteri Bottas and Corrina Wright. The design showcases a balanced blend of Finnish and Australian influences through vivid silver and copper foil accents. These metallic elements symbolize the fusion of two minds from contrasting corners of the world, reflecting the partnership’s dedication to distinction. Further, this intricate detailing adds depth and sophistication to the packaging, aligning with the wine’s premium quality.

Editorial photograph

‘Ihana’, the Finnish word for wonderful or fantastic, embodies the essence of a remarkable collaboration between Finnish Formula 1 driver Valtteri Bottas and Corrina Wright of Oliver’s Taranga Vineyards. This partnership is a testament to their shared commitment to excellence, resulting in an extraordinary premium wine venture. Valtteri, an accomplished athlete, and Corrina, a sixth-generation grape grower, share a relentless pursuit of perfection. And a wine made by two such driven perfectionists was only ever going to be ‘Ihana’, the very word uttered on Valtteri’s first taste.