Dana Van Etten designed the branding and packaging for Hush, a conceptual cannabis brand. The design overall and illustration style evokes a sense of softness and femininity, making for a unique approach to cannabis packaging.

“Hush is a conceptual brand that sells medicinal cannabis chocolates. It was developed for an experimental typography class, the project titled Translations.

The project began when I was given a poem in a language I could not understand. Inspired by the shapes and forms of the Arabic typography I created many drawings, some of which were landscapes. My poem was eventually revealed to me in English and it is titled ‘Lullaby’ by Tuvia Rivner. The poem evokes lush forest imagery and themes of calming fears and anxieties.”